But with the mass-market paperback publication of J.R.R. Tolkien’s The Lord of the Rings in the 1960s, the Lancer Conan Saga shortly thereafter, and the appearance of the BAFS and their famous unicorn colophon, “fantasy” became a thing. Says Williamson:
By 1974, then, a discrete genre, with a definition and a canon, had demonstrably emerged. Such a thing had not existed at all in 1960, and even in early 1969 it had consisted of a cross section of work appearing as a subbranch of science fiction (Sword and Sorcery) or as books for young readers, with a few titles presented as loosely “Tolkienian.”(Note: I covered this in a little more detail on DMR Blog this past June on what would have been the late Carter’s 89th birthday).